XD, AI, Research, & Innovation Impact
Allie Smitheram
I help founders -> enterprises navigate complexity through through end-to-end research, design, and innovation pilots.
KMART AUSTRALIA
Smart Fitting Room Experience
Design and prototype of a fitting room experience that delighted customers with self-service at key moments, reduced theft, and empowered staff through real-time data.
DUBAI INTERNATIONAL AIRPORTS
Airport Arrivals Experience
Discovery and delivery of a baggage service that resolved pain points for users and staff, increased customer satisfaction, and elevated the arrivals journey for VIP customers.
LAUNCHGOOD
UX & Voice of the Customer
Redesigning the support experience and embedding a Voice of the Customer program to drive measurable impact.
